Hey, I’m Emma! I’m graduating with a BFA in Graphic Design and a minor in Studio Art.
My approach to design work is often colorful and illustrative. I love hand lettering, and organic, human-made forms. I’m drawn to the whimsical and wacky—to design that doesn’t take itself too seriously (while still doing a seriously good job).
I’m an Oregon native, born and raised in NE Portland. Outside of graphic design, my passions include drawing and painting, snowboarding, and listening to / watching / dabbling in playing music.Portfolio Website Capstone
Bettyrides Rebrand Concept
This project was done during OSU Graphic Design’s Branding & Identity Systems class in Fall of 2019.
The goal of the rebrand is to position Bettyrides as a company with an established legacy and high end products that can withstand the test of time while still maintaining a fashion forward appeal.
Bettyrides seeks to empower women and femmes to get out there and shred. The new brand uses fun, light hearted messaging while establishing an element of badass.
This project will increase brand awareness and seek to differentiate the company from competitors. The transition will modernize and reinvigorate the brand as they re-enter the outdoor marketplace.
View the new Bettyrides style guide here
#Illustrator #Photoshop #InDesign #print #identity #logo #brand guide
OSU Forestry Perpetual Calendar
This project was created during my time working as a student designer at the Oregon State College of Forestry during the Fall of 2018/Winter of 2019.
Each card features a unique wood grain (photos by me, using samples from OSU Forestry’s archive), and a fact about the tree that it comes from on the back. All numbers, days, and months use OSU’s three brand typefaces.
The inside cover reads: “This perpetual calendar highlights 28 wood species that are economically and environmental critical to Oregon and the Pacific Northwest. The OSU college of Forestry is dedicated to studying these species with the goal of creating and managing healthy forest landscapes across Oregon, the nation and the world.”
#Illustrator #Photoshop #InDesign #print #packaging #Lightroom
The Purple Princess
This project was created during my time in OSU Graphic Design’s FLUX Studio during the Winter of 2019.
FLUX studio is a collaborative, application based graphic design course. FLUX works with clients in and outside of OSU. This book was a group effort between myself, Madi Yamamoto, Paul Weaver, and our client, author Yazmin Ramahi. My role in this project was the creation of a majority of the illustrations, as well as developing the color palette.
The age group Ramahi wanted to target with this book was 6-10 year olds who aren’t yet reading chapter books, however want a longer and more engaging read (pictures still included).
The Purple Princess is available for purchase here
#Photoshop #InDesign #print #Procreate #illustration #book design