Hello friends! I’m an ambitious problem solver with a love for innovative solutions. My creative toolbelt is equipped with a passion for illustration, animation, book making, package design, and much more. Currently on the hunt to add to my environmental design experience. I get overly excited about most things and surround myself with all things design. I live for making great ideas come to life!Portfolio Website Capstone
National Package Design Competition
Fall 2018, I entered the Young Designers package design competition, hosted by Independent Cosmetic Manufacturers and Distributors (ICMAD). I was given white, 8oz tubes and tasked with creating a brand for a cosmetic product.
VOUS is a brand dedicated to the consumer. This series addresses the lack of diverse hair products in the market today. Enhancing the users natural hair texture was key to how I approached the package. I chose three hair types to focus on: curly hair, straight hair, and beard hair. I named the brand VOUS, meaning “you” in French, to subtly show the consumer my product was created with them in mind.
Another area of focus for this product was sustainability. I wanted VOUS to address my consumers’ needs in an innovative, practical, and reusable way. Rather than paper that is torn and discarded, I wanted a package that would continue to benefit my consumer. I challenged myself with a medium new to me and learned to sew. I created reusable, spill-proof travel bags for my package design.
After winning, I received $5,000 and was blessed with an incredible stay in Barcelona, Spain where I dove deep into design culture, toured packaging factories, and was mentored by an AWESOME team at Quadpack.