Hi, I’m Michael! I believe my best work is centered around making robust design systems. Whether that be a brand identity, event campaign, or a website. I focus on creating systems that bring cohesion and an enjoyable user experience. When I’m not designing I love exploring new places with my wife Heather, eating good food, music, and skateboarding.Portfolio Website Capstone
#Illustrator #Photoshop #InDesign
Madison Avenue Collective Swag Page
Madison Avenue Collective is a branding and web design firm in Corvallis, Oregon. The goal of this project was to showcase and sell their merch to raise money for charity: water. They brought me on to build out the website that informs and makes that process as easy as possible for the user. The page was built so that it could be expanded upon with future design series.
Check out the page at madcollective.com/shop.
Built on Beavs Podcast
Built on Beavs needed a visual language to launch their new Beaver sports podcast. I created a brand system that includes a primary and secondary logo, an icon set, collateral for social media, and brand guidelines. The focal point of the beaver’s teeth is reminiscent of an old fashioned microphone. Icons created in a similar weight as the mark paired with a minimal orange gradient color palette work together to create a robust brand identity.
#Illustrator #identity #logo