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Roddick Profile

Morgan Roddick

Hello!

I am a Graphic Designer, Photographer, Illustrator, and a design thinker with a passion for the environment and healthy living. I enjoy working with people and solving problems to better everyday life and my community at large. When I’m not designing you can find me hiking, camping, or binge-watching Friends reruns on TV. I grew up in Southern California and am currently attending Oregon State University receiving my BFA in Graphic Design. I am very active in the design community and recently attended the Bend Design Conference this past fall. I love to travel which sparked my passion for photography. Check out my portfolio site below to learn more about the work I’ve done.

Portfolio Website Capstone
Storesign Mockup

A New Day

The challenge that A New Day was facing was that their branding was not communicating to their audience the feeling of a sophisticated and accomplished clothing company. The branding was not recognizable or cohesive in any way. The solution to this challenge was to create a new and more unified branding system that represents the company A New Day properly. It also needed to reflect the core values of the company which are sophistication, femininity, and confidence. This should reach through to the audience of young working women looking for affordable yet high-end clothing using aspects of the old brand to improve the new concepts.

#Illustrator #Photoshop #InDesign #print #identity #logo #brand guide

Mall Ad

Feel It Gum

This project is a package design and branding collateral for a gum called FEEL IT. that uses unique flavors to enhance the mood of the chewer. The FEEL IT. brand encourages the building of confidence in teenagers and young adults. Each box of FEEL IT. gum provides a variety of 4 moods to choose from. Each of these moods was strategically created with ingredients to naturally boost the mood of your choice. The brand also includes a line of chapsticks that are the same flavors as the gum. FEEL IT. gum is sponsoring the 2019 Coachella music festival in Indio, California.

#Illustrator #Photoshop #InDesign #print #packaging #identity #logo

Poster Mockup

She Believed

The AWP Conference and Bookfair is an annual event in the Portland area and this was a project-based on this event where the objective was to create a conference theme and design the materials for it. The conference theme that I created was titled “She Believed” and its purpose was to instill confidence in women in the workplace as well as promote positivity all around. I created multiple event posters, a program, marketing materials and swag items that all reflected the identity kit I made for this event.

#Illustrator #Photoshop #InDesign #identity #event design