Peet's Coffee Rebrand
This project focused on rebranding a company of our choosing. I chose Peet’s Coffee because I’ve been going there since I was a kid and I always felt there was a disconnect between the feeling of Peet’s and their logo. Although this project was a hypothetical rebrand, it was very fun to go through the whole process again on my own. Even though I was able to receive a lot of helpful input from others in my class, the decisions were all ultimately mine and I was able to work everything out by myself.
#Photoshop #InDesign #identity #logo