< 2021 Beyond Gallery

Defeor

Riley DeFeo

Graphic designer and LA native. When I’m not working I like to crochet, build scale models, listen to music, and collect vintage finds.

Portfolio Website Capstone
Peet's Coffee advertisement that reads, "Coffee is who we are". The Peet's Coffee logo appears in the bottom left corner, along with a cappuccino at the opposite corner.

Peet's Coffee Rebrand

This project focused on rebranding a company of our choosing. I chose Peet’s Coffee because I’ve been going there since I was a kid and I always felt there was a disconnect between the feeling of Peet’s and their logo. Although this project was a hypothetical rebrand, it was very fun to go through the whole process again on my own. Even though I was able to receive a lot of helpful input from others in my class, the decisions were all ultimately mine and I was able to work everything out by myself. 

#Photoshop #InDesign #identity #logo