< 2021 Capstone Gallery

Branding LH Studios

The goal of this project is to create a working branding system for LH Studios. A small business owned by me created as a place to curate goods that I make and sell. (For example, clay jewelry and paintings.) These goods are largely artwork that you can use to decorate your home or spice up your outfits.

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LH Studios was born out of me always creating and having new and exciting hobbies. I wanted a place where I could display and sell these pieces and eventually include other artists as well. The best part is I want to donate a percentage of the proceeds to local art programs. This capstone project is focusing on branding this idea to give myself a jumping off point post-graduation.

For the sake of the scope of this project, LH Studios is focused on clay earrings. These earrings are made out of polymer clay and are meant for the minimalist that still wants to make a statement with their outfit while still being neutral.

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Each pair of earrings is made in small batches and assembled by hand. The packaging is a simple white box with the LH Studios stamp on the front which adds to the handmade theme. The best part is that 15% of the profits go towards art programs in local schools to help keep creativity alive.

The logo and branding for this project was inspired by mid century modern design with clean lines and abstract geometric shapes. The colors and graphic elements on the earring cards were inspired by the New Mexico landscape where I currently live.

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Hansenl

Lily Hansen

Hello there! My name is Lily and I am a graphic designer born and raised in Oregon. I love all things art and creating. When I am not designing, you can find me outdoors taking pictures, with friends and family or cuddled up with a book, movie, or my Nintendo Switch. Lets connect!

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