< 2021 Capstone Gallery

Choose Nutrition

Choose Nutrition is based on making better choices for you and the people you live with. It makes eating nutritious foods easier, starting at the grocery store. This project was based on the struggles of parents, young adults, and common grocery shoppers. The research showed that they all struggled with knowing what made something nutritious or what they should be eating daily for a balanced diet. With the busy lifestyle we all live in today, I focused on making a fast and easy way for people to shop at the grocery store with a more health-conscious eye. Choose Nutrition simplifies the nutritional labels, allows you to stay clear of the diet eating culture, and focuses on you getting the food you need to fuel your body.


Final Pieces

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Two paper hand outs:

These pieces will be displayed at the entrance to the grocery store for people to grab as they walk in. They break down the 4 categories of nutrients you should look for when shopping. One paper talks about healthy options in each of the categories and what vitamins to look for on items. The second paper talks about how much of each nutrient you should try to have in your cart before checking out. It also brings up the stickers and what they stand for and where they can be found. Both the papers have a QR code to the app to learn more in-depth what they should be eating.

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Sticker Icons:

These stickers describe four core categories in nutrition. This helps the people that have a hard time choosing the best option when staring at the shelves of the store. The four stickers are for carbohydrates, vitamins, proteins, and fats. It points out healthy opinions of all of these, although some items do work for both it is geared to help people know more about what they are eating.

App Mockup

App:

This app is a deeper dive into nutrition and what you need specifically for yourself and the people you shop for. From your weekly meal planning, the grocery list section, counting your nutrients based on meals, scanner for grocery store items to display its specific nutrients and healthier options, a community to support you on your journey, and much more this app is the best way for you to know how to feed your body properly.


Branding

This fun playful brand was created based on the colors of fruits and vegetables. It has a sketch-like pattern that is used on the papers and in the app. This handmade feeling is then carried into the icons and the stickers.


Research

Nutrition is the process of providing or obtaining the food necessary for health and growth.

There are six major nutrients: Carbohydrates (CHO), Lipids (fats), Proteins, Vitamins, Minerals, Water. People need these to function properly.

Fewer than 1 in 10 adults and adolescents eat enough fruits and vegetables, and 9 in 10 Americans aged 2 years or older consume more than the recommended amount of sodium

Research suggests that good nutrition can help lower people’s risk for many chronic diseases.

Fruit
Biglerk

Kate Bigler

I am a designer and photographer based in Tacoma, WA. I am passionate about the environment, human health, and photography which are often implemented into my work. I spend my weekends outside hiking when I am not on my computer.

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