< 2020 Capstone Gallery

Clara

Clara is a zero-waste beauty and skincare company focused on reducing the plastic intake that many consumers face when buying beauty products. Clara offers a refilling service to their customers when they purchase any product from Clara. Customers can choose to order a refill to be picked up either in store or shipped to their homes. Clara also offers a personalized and customizing service where customers can tell us what ingredients they don't want in their products, whether it's a fragrance or something else. The goal of these two services help beauty and skincare lovers to reduce their plastic intake, and reuse their containers and bottles from Clara.


RESEARCH ON PLASTICS

Before the creation of Clara, we did research on how much plastic the beauty industry uses. The number was shocking to us: 120 million plastic each year. No wonder our planet is drowning in plastic waste. It became our goal to find a new way to package skincare and beauty products, to avoid the amount of plastic dumped by the beauty industry each year.
From our research, we learned about the importance of recycling and reusing which is something we incorporated into Clara. By installing a recycling and reusing service, we are reducing the amount of waste consumers contribute. It also gives customers an easy access to refilling their favorite Clara products, rather buying another new product and throwing out the old one. We should be reusing and recycling our containers, not throwing them out.

Natural Cosmetics, Oils For Skin Care On A Light Background Homeopathic Oils, Whey, Milk, Soap Beauty Blogger Concept

CLARA – BRAND

Clara is a zero-waste beauty and skincare company focused on reducing the plastic intake that many consumers face when buying beauty products. Clara offers a refilling service to their customers when they purchase any product from Clara. Customers can choose to order a refill to be picked up either in store or shipped to their homes.

Clara also offers a personalized and customizing service for customers that may have skin sensitivity to ingredients in products. We, at Clara, understand that everyone’s skin is different and has its own separate needs. So with Clara’s personalized and customized service, customers can let us know what ingredients they don’t want in their products, whether it is a fragrance or something else. Not really sure which products are fit for your skin, don’t fret, we have a fun skincare and beauty quiz you can take to determine which products are best suited for you.


CLARA – PRODUCTS



CLARA – WEBSITE

This is a prototype of the website. Feel free to explore. Please keep note that only some of the functions work. This prototype is show you how the website would function.

Marae Bio

Rae Ma

I am a freelance graphic designer, photographer, and artist from Portland, Oregon. Currently, I am finishing my BFA in Graphic Design and will be continuing my minor studies in Photography and New Media Communications until fall 2020.

I am a storyteller.
I focus on creating meaningful and efficient designs that convey a narrative to my audience. I love developing brand identity systems, designing products, and publication design.

I don’t take pictures. I preserve the memories and the moments. I make connections and evoke emotions in my work.

I explore the concept of “being in the moment,” the complexity of identities, and love through multiples series of my works. Besides conceptual work, I have also worked as a freelance fashion, editorial and portrait photographer where I’ve traveled around and connected with a community of creatives.

I find comfort in illustration. Whether it’s traditional or digital. A place where imagination can take charge and direct my hand across the page (or screen).

I enjoy a mix of mediums: painting, frame animation, 3D modeling, digital illustration, concept art, and even character design. These various mediums help shape the artist I am, opening myself to new experiences and other mediums that I might enjoy.

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