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The Chinese Festivals

The Chinese Festivals project contains the three most important festivals in China. The core spirit of those festivals could represent Chinese culture the most. It introduced when and how those festivals originated and comparing the traditional and current customs of those festivals to show the development and decadence of traditional culture.

Why do I choose to work on this?

As a person who has grown in Chinese culture background, I have experienced the change of festival cultures through the past 20 years. I saw some traditional customs are disappearing, and some new customs have become more and more popular. Most traditional Chinese festivals have a history of over one thousand years. The changes in festival customs over the past 20 years inspired my interest in exploring the changes from the original of the festivals until now. So I choose the three most important festivals in China and research the development of them. Finally, I find the development and decadence of festival customs over the past two thousand years.


Chinese New Year

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Chinese New Year

Lunar calendar Jan. 1st

Origin: About 2000 B.C.

100% of Chinese celebrate this festival.

Chinese New Year is the most important festival in China. The importance of the Chinese new year for Chinese people is as same as Christmas for Western people.

The core spirit of Chinese New Year is the reunion with family and worship of the ancestor. In Chinese culture, family and ancestors are very important because they represent the root of Chinese, and they saw it as the heritage of blood.

For graphic elements, the poster contains the handwriting Chinese character “Chinese New Year (春节)”, and the illustration of a lantern, which is the most representative element of this festival.

The poster simply introduced the origins of Chinese New Year and listed the traditional customs and current customs. Most of the traditional customs of this festival are will heritage until today, but there are still some customs disappearing. Besides that, there are some new customs were appeared in the last two centuries.

The booklet contains more information than the poster. It includes the origins of the Chinese New Year, the list of current and traditional customs, the explanation of the meaning behind some customs.

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Dragon Boat Festival

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Dragon Boat Festival

Lunar calendar May. 5th

Origin: About 2000 B.C.

95% of Chinese celebrate this festival

China has a three days national holiday for the dragon boat festival, and most people will eat Zongzi (rice dumplings) on that day. Zongzi is a kind of special food for the Dragon Boat Festival, and it represents people’s remembrance of the sages.

The core spirit of this festival is warding off evil spirits, preventing epidemics, and commemorating the sages. People will burn some Chinese medicine around their houses to prevent the plague. During the special year 2020-2021, the core spirit of this festival seems to become more important than usual.

For graphic elements, the poster contains the handwriting Chinese characters that mean “Dragon Boat Festival (端午)”, a traditional Chinese pattern, and the illustration of waves. I choose to use waves here because most of the customs of this festival are related to rivers and water.

The poster simply introduced the origins of the Dragon Boat Festival and its traditional and current customs.

The booklet contains more specific information than the poster, and I use different graphic elements here.

The head of the dragon boat could represent the Dragon Boat Festival the most, and the graphic in the right bottom corner is two Zongzi (rice dumplings).

Mock Up Booklet 02

Moon Festival

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Moon Festival

Lunar Calendar Aug. 15th

Origin: About 700 B.C.

95% of Chinese celebrate this festival

There is a three days national holiday for this festival, and people will eat moon cake during the festival. Usually, people celebrate this festival during the night, and the moon cake should be eaten after dinner. The moon cake has different stuffing inside. Some people like to put fruit puree or nuts inside, and some people like to put salted meat or salted yolk inside.

The core spirit of the Moon Festival is the reunion. The moon always become rounded on the lunar calendar 15th each month. On this day, people enjoyed the moon with their families, and even they are not able to stay together with their family physically they would still look at the same moon under the same sky.

For graphic elements, I create handwriting Chinese characters that mean “Moon Festival (中秋)”, and draw a moon and clouds to represent this festival.

The poster simply introduced the basic information about the Moon Festival, includes the comparison of the traditional and current customs.

The booklet introduced the information about the Moon Festival specifically.

The graphic elements that I used here are different from the ones in the poster. I combined one of the patterns of moon cake with the outline of the moon and drew a branch of Osmanthus (A very fragrant flower that blooms in fall, people will enjoy Osmanthus during the Moon Festival) to represent the festival.

Mock Up Booklet 03

Yuy

Yinan Yu

A graphic designer who is interested in culture and history related design. As a minority in China, I grew up in a multicultural environment and was influenced by more than five different cultures. It shaped me as an inclusive person and highly accepting of new things. 

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